We Tried Pure Pet Food for Our Cockapoo

We Tried Pure Pet Food for Our Cockapoo — Honest Review (and What Surprised Us) | Digital Revenue Studio
Affiliate Review — Test 04

We Tried Pure Pet Food for Our Cockapoo — Honest Review

My wife was impressed before the first bag was empty. Here is what happened, what we noticed and what this has to do with building an affiliate income stream.

7 min read Digital Revenue Studio 2026

Affiliate disclosure: This post contains an affiliate link to Pure Pet Food. If you purchase through the link below we may earn a commission at no extra cost to you. We ordered and paid for this food ourselves before any affiliate relationship existed. Everything here is our genuine experience.

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Test 04 — Affiliate Marketing — Live

Part of documenting these side hustle experiments honestly means including the affiliate posts alongside the bigger experiment updates. Test 04 is affiliate marketing — embedding genuine product recommendations naturally within content. This is the first one.

We have a cockapoo called Maverick. He is energetic, curious, and has been on standard dry kibble since we got him. My wife had been reading about fresh dog food for a while and after some research we decided to try Pure Pet Food. This is what happened.

“My wife’s verdict after the first delivery: ‘I wish someone had told us about this sooner.’”

Ordering and Delivery

Pure Pet Food asks you a series of questions when you sign up — your dog’s breed, age, weight, activity level and any sensitivities. Based on those answers they calculate a recommended daily portion and create a personalised plan. For a cockapoo like Maverick the process took about five minutes.

The first delivery arrived faster than expected and was packaged properly for fresh food — insulated, with everything clearly labelled. My wife’s immediate reaction was to the packaging before she had even opened anything. It felt considered rather than generic. The kind of packaging that tells you the company behind it has thought carefully about what they are doing.

The food itself arrives in pre-portioned daily pouches. No measuring, no guesswork, no scooping. You open the pouch and serve it. For anyone who has spent time carefully measuring out kibble to the gram, this felt immediately more straightforward.

Ingredients and What Impressed Us

The ingredient list on Pure Pet Food is genuinely short. Real meat — in Maverick’s case chicken — listed first, followed by vegetables and a small number of added vitamins and minerals. No fillers, no unrecognisable additives, nothing that requires a chemistry degree to interpret.

My wife spent longer reading the ingredient panel than I expected her to. Her background is in nutrition for people rather than dogs, but the principles transfer. She was looking for the ratio of protein to carbohydrate, whether the meat source was named specifically rather than listed generically, and whether the overall formulation made sense for an active dog.

Her conclusion was direct: this is noticeably better than what we had been feeding him. Not marginally. Noticeably.

How Maverick Responded

We introduced the new food gradually over about a week, mixing it with his existing kibble and increasing the ratio of Pure over time. Dogs can have sensitive stomachs when switching food and we did not want to rush the transition.

By day three the bowl was being cleaned faster than it had ever been on kibble. By the end of the first week the transition was complete and he has not looked back. There is an enthusiasm at mealtimes now that was not there before — which is either the food itself or the fact that it smells substantially more like actual food than a bag of dry biscuits.

After three weeks we noticed his coat looked better. Shinier, softer. Whether this is directly attributable to the food or coincidence we cannot say with scientific certainty, but the timing is notable.

The Honest Verdict

What Worked

Personalised plan, pre-portioned pouches, genuinely clean ingredient list, fast delivery, impressive packaging.

What Stood Out

My wife’s reaction. She is not easily impressed by marketing. The product impressed her before the first bag was finished.

Maverick’s Verdict

Bowl cleaned every time. Noticeably more enthusiastic at mealtimes. Coat looking better after three weeks.

The Honest Negative

It costs more than kibble. That is the only real downside. Whether that difference is worth it depends entirely on what matters to you as a dog owner.

The Affiliate Angle — Why This Post Exists

Test 04 in the DRS experiment log is affiliate marketing. The premise is simple: recommend products we have genuinely used and rate, embed affiliate links naturally within honest reviews, and document whether this generates any income over time.

Pure Pet Food is the first product in this test because it is the first product we have tried, been genuinely impressed by and felt comfortable recommending. The affiliate relationship came after the purchase, not before it. We would have ordered this regardless.

The disclosure at the top of this post is not a legal formality. It is the whole point of how DRS operates. If we recommend something and earn from it, you know about it. If we do not rate it, we do not write about it.

Test 04 — Affiliate Marketing — Current Data
Platforms liveAmazon Associates, Digistore24, Pure Pet Food (pending)
Products reviewed1 (this post)
Revenue to date£0 — updating as data comes in
StatusEarly stage — building content library
Pure Pet Food — Affiliate Link

Try Pure Pet Food for Your Dog

If you want to try it, the link below takes you directly to Pure Pet Food. Right now there is 50% off your first box plus 20% off next deliveries through our link. We earn a small commission if you purchase — disclosed above and worth knowing.

Get 50% Off First Box

Affiliate income data from this post will be updated in future experiment reports. If you are curious how the test develops, the free guide covers the full experiment setup and you will receive updates as they are published.

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Not hype. Not theory. Execution.

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